Eataly - Monticello d'Alba (CN)
The goal is to prove that arises to walk a new path in the system of food distribution and marketing of the best handicrafts, inspired by keywords such as sustainability, responsibility and sharing. Eataly wants to show that there the possibility of offering a broad audience of high quality foods at affordable prices communicating at the same time, the production criteria, the face and history of many producers who are the best of Italian food.
E 'useless for menarla long, Eataly, pronounced Italy, is not only one of those word games that deserve, finally, to do all the advertising world, which are paid to invent such nonsense, the target for my Coso (a kind of fork spoon handed to the author at Eataly Turin, February 2007, ed) , but it is also a large shopping mall of food and drinks quality. Eataly behind Slow Food is all the rhetoric and GI that has transformed in recent years, the Italians and our homeland spaghettifera in a population that is summed up and realizes that the path that goes from the throat to the soft warmth in his underwear. When it comes to
Eataly is necessary from philosophy: the philosophy , and also on the broader concept of teaching , the company di diritto italiano Eataly Società a Responsabilità Limitata ha costruito le sue fortune. Il genio è Oscar Farinetti : un imprenditore originario di Alba divenuto noto per avere fondato e poi profumatamente rivenduto a una società inglese la catena di magazzini Uni Euro. Un imprenditore che passa dal venderti frigoriferi Ariston ( nomen omen : in greco è "dei migliori") alla pasta di Gragnano con la duttilità e la lungimiranza dei grandi venditori.
La polemica è: quanto è morale affidarsi a slogan che puntano dritti al cuore del cliente per colpire il loro portafoglio? Parafrasando Beppe Grillo in una celebre tournée di qualche anno fa: " Antica Erboristeria , e immagini le vecchiette che lo fanno a mano, con amore, la nonnina....", poi il comico esplodeva in qualche vaffa e il pubblico rideva. Il contrasto tra ciò che evoca il messaggio e il fine ultimo dell'imprenditore: lucrare, fare soldi. Qui è uguale. Eataly vuole fare soldi, per farli invita il cliente ad assaggiare le eccellenze enogastronomiche prodotte con sentimento e animo nobile, i piatti di qualità che soltanto in famiglia - quindi al sicuro nel giusto , gli Alti Cibi come da dichiarazione programmatica addirittura parte del nome.
Thus was born the didactic : "We drink the water glass because the glass foo blablabla, we use Apple computers because they are number one and winning like we like us, we use flour James, because he is a producer of excellence and is optimistic as we are, we serve because we love only the farmer Gino Gino is total quality and a chicken as a child, and we only cook with tomatoes of the Martian valley, our chocolate flows directly from the glaciers of the Rhone and is wisely concave trilaureati with cotton gloves ", known as the friend immediately - la sua prima volta - che mi accompagna a Monticello. Il pensiero è: possibile che quel genio di Oscar Farinetti riesca ad accordarsi soltanto con i migliori? Possibile che nessuno dica picche alle condizioni commerciali cui è disposto a comperare quindi distribuire i prodotti dell'eccellente piccolo produttore di capperi laggiù a Pantelleria?
Eataly di Monticello è un grande supermercato con un'isola - al centro - che è cucina e ristorante , che ha tavoli e bancone, dove puoi cenare. Sei in mezzo agli scaffali, ma sono scaffali di qualità , nulla a che vedere con il Carrefour. Si ordina alla cassa, sediamo al bancone, ci servono prelevando dalla kitchen, that is two feet from us. One thing I like is the concept of water shared between the tables: not order the water, take it, is there in common - like salt and oil when you're in the mess, get another bottle if it ends in short, the water does not enter in the item of expenditure which certifies the receipt, but not tap water is water that is naturally carbonated bottle Lurisia. I like it, but I think, that Oscar Farinetti - as the newspapers - has purchased shares in the company of Lurisia is important or not important? The same goes for the space given to the cellars Fontanafredda, industrial-scale producer in Farinetti became a partner.
Take: raw meat, gnocchi with ratatouille, Gragnano pasta with meat sauce, Giotto hamburger, stew with polenta (see the menu, but the polenta is done, the potatoes well and put us into salad). Mix, that is, eat together, we taste everything. There is the wine sold by the glass. You eat really well: raw meat is excellent (I've only tasted the principle by his friend, ordered a further portion of my own - and usually not a fan of general), ratatouille accompanying gnocchi is great - how great is the dumpling itself. The dough is only slightly stringy, but never mind: the sauce offsets. The meat is really first class.
The heart does not know, the palate is very pleased with the portfolio, something as little more than twenty euro each, for - on average - two courses and a half glass of wine and water - bottled - at will. There is: it is not dumping, is not selling out, but not theft. right, the environment is not collected and there is no intimacy, but we eat very well indeed at a price - we give them the satisfaction - sustainable.
worth trying. Whatever your philosophy in mind, whatever you can receive lessons at your age, when the school is an old memory.
Rating: 7.75 / 10
Eataly
SS 231 ° 11
Industrial Zone 2
12052 Monticello d'Alba (CN) Tel 0173 592 424
Open all day from Tuesday to Friday 10-20, Saturday and Sunday 10-22
Experienced Saturday, November 27, 2010
Review by Marco Giacosa
ROMA (8 dicembre) - Il paracetamolo, antidolorifico molto diffuso, potrebbe essere una causa dell'insorgenza di allergie e asma, soprattutto nei bambini, se hanno assunto questo farmaco nei primi 15 mesi di vita. Lo rileva una ricerca dell'Otago University di Wellington, in Nuova Zelanda, condotta su 1500 bambini e pubblicata sulla rivista Clinical and Experimental Allergy. «La scoperta principale - ha affermato Julian Crane, autore dello studio - è che i bambini che hanno utilizzato il paracetamolo prima di aver under 15 months, ie 90% of the sample being monitored, are three times more likely to become sensitive to allergens and twice more likely to develop symptoms such as asthma, six years than children who did not use paracetamol. 
